Take a long view
I am new in my position and relatively new to the community. I can't possibly do EVERYTHING my first year and it does take time to "grow" a service and a reputation with a community. Think 4-5 years out and how you want to get there. In youth services, I really wanted to focus on the babies and toddlers. Get them in the door and start making the library a habit. As years go by, those kids will grow into my other programs.
Highlight activities that illustrate your philosophy
Sometimes, I have discovered my personal library attitudes are not shared by everyone in the library world. This annual board report gives me an opportunity to communicate some of my personal philosophy in library service. Here are some examples:
Summer reading programs are about participation and enjoying what the library has to offer. Side effects are community literacy, higher test scores and grades, increased skills in technology, etc. I really am going after non-readers and non-library users. What this means is that my activities and programs will be geared to participation, not racking up books read. Slow readers are never penalized in my library programs. Non-readers are also welcome.
This year, after discussion with my director, we decided to really try and get the pre-literacy skills addressed in our community with our Pre-Kindergarten story time. I am really proud of this program and I want to make sure it has a prominent place in my report. Next step for this program is coming up with some metrics that we can talk about with the community.
For my teen patrons, I want them to know that the library is available. I am going to focus on awareness. I am going to try and get my business card into the hands of every teenager I run across. My main message will be that libraries are for everyone, not just book people.
Don't assume that board members or even directors will understand the finer points of collection development. Make sure your philosophy for a collection is understood. For me, I want the board to understand that I understand about how our library will work. For my tiny library, collection management for the youth section will be qualitative rather than quantitative. Currency and relevance will be important factors in selection and weeding of the collection.
(As an aside, a librarian once told me at one of her former jobs, a board member asked her when they would be "done" buying books for the collection. They didn't understand why the book budgets were a continual purchase. Lesson for the day: don't assume that everyone knows what you are talking about with a collection strategy.)
Even though making a report is hardly my favorite thing in the world, this is a great opportunity to make sure everyone is on the same page.